About BMW of Denver Downtown
Serving Denver & all of Colorado
Discover Why BMW of Denver Downtown is the Clear Choice for Coloradans
BMW of Denver Downtown is proud to serve drivers across the Denver metro area from our convenient location on South Colorado Boulevard, just off I-25. Our Sonic Automotive dealership prioritizes giving Denver luxury drivers a client-first experience, with transparent prices across our lineup and no dealer handling fees- ever.
Our History
We have deep roots in the Denver community. Our legacy dates back to the 1970s with the Murray family, and we have served Denver drivers since then with unrivaled customer care. In 2013, our dealership joined the Sonic Automotive group, helping us build our forward-thinking approach to BMW sales and service in downtown Denver. We moved into a state-of-the-art facility in 2016, further elevating our guest experience. Today, we continue to build on our decades-long tradition of serving Denver luxury drivers.
Why Shop with BMW of Denver Downtown?
From our transparent prices to our elimination of dealer handling fees, we make it easy to shop with confidence in the Denver area. Our straightforward, transparent Sonic Price model throughout our lineup means every vehicle is sold at its listed price, helping you shop with peace of mind. Our general manager has been with us for over 10 years, bringing consistent leadership and a strong community presence. We also offer a range of exclusive benefits and programs for Denver BMW drivers:
- Home of the $99 Oil Change
- $249 Three-Year Oil Change Program
- Tire Price Match Promise: we will match or beat any tire pricing
- Three years of free maintenance: standard with any new BMW
- Complimentary car wash, vacuum, and multipoint inspection: standard with every service visit
- Five-year unlimited-mile warranty: standard for all Certified Pre-Owned BMW models
Awards and Accolades
We are proud to be recognized by some of the most trusted voices in the auto industry at BMW of Denver Downtown. Recent awards received by our dealership include the following:
- Edmunds Five Start Dealer Award Winner
- CARFAX-Top Rated Dealer
We are also the #1 used car volume BMW dealership in the state of Colorado, giving you the widest selection of quality pre-owned vehicles to explore, including CPO BMW options.
Showroom and Service Facilities
BMW of Denver Downtown offers a 55,000 square foot facility, designed to give customers a comfortable, efficient, and convenient experience. Conveniently located just 8 minutes from the Cherry Creek Mall and 15 minutes from downtown Denver, we are your central BMW destination in the heart of the city. Our modern showroom gives you premium amenities while you shop for your next BMW, while our service center is home to 46 service bays, the most of any BMW dealer in Colorado.
We offer free WiFi for our customers, along with over 100 loaner vehicles for longer service stays. Our spacious lounge area includes coffee, soda, water, and snacks, and our convenient location gives you walkable access to Barnes & Noble, along with nearby coffee shops and restaurants.
Community Involvement
BMW of Denver Downtown is proud to serve our community, and we actively stay involved with partnerships and support for a wide variety of local organizations:
- KIND: Kids in Need of Dentistry
- Clothes to Kids of Denver and their annual Blue Jean Bash
- Colorado Veterans Project
- Denver Center for the Performing Arts (DCPA)
A Message from Our General Manager
Welcome to BMW of Denver Downtown - As the General Manager, I want to personally thank you for your BMW journey. At our dealership we are committed to delivering the level of performance, innovation, and premium service that defines the BMW Brand. As the GM I am available to be your personal liaison. Whether you're purchasing your first BMW or servicing the BMW you already love, myself and my team are here to provide a seamless, transparent, and exceptional ownership experience. We value your trust and look forward to building a lasting relationship.
Sincerely,
Edward Freehart
General Manager
BMW of Denver Downtown
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Dealership Team
Our diverse, highly experienced team brings strong BMW expertise and deep ties to our community. Currently, our BMW team brings over 400 years of combined expertise, with an average tenure of over 10 years across all departments. Our BMW Master Shop Foreman has been with us for over 27 years, while our Service Manager and Parts Manager each have over 15 years of BMW experience. Across our team, we speak Spanish, Russian, and Mandarin, helping us further serve our Denver customers.
Stop By BMW of Denver Downtown Today
Visit us at BMW of Denver Downtown and see why we stand out as your top destination in Denver for luxury vehicles and service. We are here to provide a transparent, guest-driven experience for all our Denver customers, and we look forward to working with you.
How Can We Help?
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BMW of Denver Downtown
1040 S Colorado Blvd
Denver, CO 80246
- Contact Us: (855) 579-9692
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