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BMW of Denver was purchased by North Carolina-based Sonic Automotive Inc. three years ago. The company spent $28 million on high-tech showrooms and service centers for Mercedes-Benz and BMW of Denver, and last month the dealerships celebrated the makeover with hundreds of customers, company executives and city officials.

The contractor on the projects, Chicago-based W.E. O’Neil, said the Mercedes-Benz project was about 91,000 square feet, and the BMW project came in at 71,875 square feet.

BMW moved into its new space in...

Meticulous craftsmanship and engineering has always been a hallmark of the BMW brand, and it easy to see these qualities in the new 2017 BMW 5-Series. Every aspect of this car practically exudes purposeful design, from its powertrain, to its cabin, to even the small details and trim pieces that accent its exterior. 

Clear the road for the All-New BMW #5Series. Available in dealerships today. pic.twitter.com/PP1SS9Py74

— BMW USA (@BMWUSA) February 11, 2017

When it comes to designing vehicle, BMW has always been on the very cutting edge of innovation. However, while its penchant for performance and luxury craftsmanship is second to none, perhaps BMW's greatest strength its ability to design vehicles to suit the needs of a wide variety of driver. 

The new BMW i3 (94 Ah) Wins 2017 World Urban Car Award. https://t.co/IVzM7JEgpv pic.twitter.com/x7LbjEyQqe

— BMWUSA News (@BMWUSAnews) April 12, 2017

When you're searching for a vehicle with exceptional driver safety at the forefront of its focus, why limit yourself to only one? Our selection of new BMW models place a greater emphasis on safety technology than any other time in the automaker's history, with the BMW 2 Series and BMW 3 Series claiming the highest rating from the Insurance Institute for Highway Safety for the performance of the suites of driver security.

#IIHS gives top score to 2017 BMW 2 Series And 3 Series - https://t.co/ofRHymh6Vg #2017BMW2Series #2017BMW3Series

— BMWBLOG (@bmwblog) January 20, 2017

There's never a dull moment for our staff here at Murray BMW of Denver, who could be found learning about our new 2017 models as well as each upcoming vehicle and concept - all to stay up to date for our local drivers. One of the newest ones we've begun to prepare for is the 2018 BMW 4 Series, which brings updated coupe, convertible and gran coupe models along for the ride to its launch in March.

BMW’s offering of crossovers, Sport Activity Vehicles (SAVs), and SUVs will soon be growing by one member, with the addition of the BMW Concept X2 debuting at the 2016 Paris Motor Show. The newest member of the BMW X Family breaks with convention in fantastic ways, giving drivers a fun, sporty drive without losing the functionality of a crossover or SUV. It’s unlike anything we’ve seen here at Murray BMW of Denver, and we’re very excited to watch it come to production!

The holidays are fast approaching, meaning pretty soon, everyone is going to be shoring up their holiday travel plans, dreaming about big, family dinners, and hoping against hope that the weather wants to cooperate. Here at Murray BMW of Denver, we want everyone to have a happy and safe holiday season, so if you’re planning on doing any car travel and you’ve got young ones along for the ride, consider getting a BMW Child Seat for the perfect on-board solution for traveling safely with a baby on board. Take a look at the video below for a little…