BMW of Denver Downtown - We've Arrived!

With our new facility comes a brand-new way to shop and service your BMW. We have transformed our showroom and processes to provide full transparency to our guests by offering transparent pricing and appraisals in which you are involved  from the beginning.

We offer showroom tools that even allow you to compare us to our competition. Our mission is to provide an experience that our guests want and deserve. Look forward to the joy that comes with driving a BMW and the experience of shopping for one.

We Are Part of the Sonic Automotive Group

Sonic Automotive was launched as a public company in November 1997. It is that same commitment to leadership, exercised every day by every one of our associates, which has made Sonic Automotive one of the largest and most successful automotive retailers in the country. As a Fortune 500 company and member of the Russell 2000 Index, Sonic is among the largest automotive retailers in the United States.

These dealerships provide comprehensive services, including sales of both new and used cars and light trucks, sales of replacement parts, performance of vehicle maintenance, warranty, paint and collision repair services, and arrangement of extended warranty contracts, financing and insurance for the company's customers. Today Sonic Automotive operates over 100 dealerships spread across 13 states and 25 major metropolitan markets representing approximately 25 different brands with the majority of our dealerships being luxury and import brands.

Look forward to shopping for your new Ultimate Driving Machine at the new BMW of Denver Downtown. From our state-of-the-art facility, to a car buying experience that's as luxurious as the cars we sell. We treat you the way you want to be treated and you lead the buying process. We begin where you want and proceed at your pace.

Look Forward to Transparent Pricing

As a premier Sonic Automotive dealership, we know our customers do not like to negotiate.  We consider your time valuable and that is why we feature Sonic Price. The price you want, accurate and in line with what you have researched, and No Dealer Handling Fees.

When you visit our new facility, you'll receive special care from our car loan and BMW specialists who will help you understand exactly what you're getting yourself into. Whether that's a BMW lease or traditional auto loan, our process is completely transparent. 

Look Forward to Maintenance Services

3 years/36,000 miles of no-charge maintenance on all new BMWs

A state-of-the-art facility with over 30 BMW Certified Technicians

Look Forward to Complimentary Services

• Complimentary BMW service loaners
• Complimentary car wash and vacuum at our 4,320-square-foot car-wash facility when your car is in for maintenance or repair
• Complimentary Shuttle Service

Service Loyalty Trade-In Program

Even though we're now BMW of Denver Downtown, you can still look forward to exclusive programs that put our customer service ahead of the rest. Our Loyalty Trade-In Program offers car buyers up to a $1,500 reimbursement on service repairs on any trade-in within 7 days. Even if you repair the car and later decide to trade it in within the 7-day period, we'll write you a check for the dollar amount spent on that vehicle, separate from your car purchase transactions.